We take our business responsibilities seriously

‘Business As Usual’ just simply doesn’t cut it for us!

Throughout time, technology has been the enabler of humanity’s progression. Designed right, it can bring out the good in people. That’s what we aim to deliver with our CRM software! CRM is not the whole-point of improving human existence on the planet – but for many businesses it’s a jolly good place to start!

However, Junari is more than our software – our approach to our work, the projects we select, and the small deeds we do each day all add up to a more expansive and abundant presence. If we work hard to live our values and make sure that philanthropy or charity or compassion – whatever label seems the most fitting – is woven into every weft and warp of the fabric of our business, then we cannot fail to improve things around us and for the businesses and people that we meet.

At Junari, we don’t buy into the old world view of capitalism – we have redefined the success metrics of our business; first having meaningful, positive, conscious impact. Second, really loving our work and supporting our team-members’ personal destinies. Third, generating strong and sustainable revenues. This is how our business will succeed in making a profound impact in the world. We feel that we can do well simply by doing good – working toward creating a smarter world and greater numbers of awakened people. But enough of the fine words! These are some of the actual deeds we have completed over the last 12 months which we share here to demonstrate our authenticity and commitment to our beliefs:


We have always been a pretty charitable bunch here at Junari – turning opportunities such as our being selected as a finalist in business awards into reasons for charity fund raising! The most recent examples of this was when we were able to donate £100 to local charity East Anglia Children’s Hospices (EACH) and also to the Dame Vera Lynn Trust in Suffolk. We were also proud to support Kids Inspire with the largest charity donation the business has made to date.

Our Team

“Charity begins at home” is a famous saying and we don’t disagree! We consider the happiness and engagement of the people who make up ‘team Junari’ to be vital to our continuing business success. In a recent employee-engagement survey all staff either “agreed” or “strongly agreed” that as a company Junari operated in a socially responsible manner and that as a team we trusted one another. Some of the ways in which we provide support are:

  • Flexible working hours – so that team members can accommodate commitments outside of work more easily and still get their jobs done to highly professional standards
  • Remote working options – so that team members can still deploy their brilliant talents for us, but do it from a location that is convenient for them and also assist them to balance working hard for us with working hard in their personal lives.
  • Taking on long-term unemployed – having explored the options around apprentices and tried, unsuccessfully, to find suitable candidates we were delighted to be able to offer a part-time role to a young mathematics graduate who since leaving full-time education had struggled to find employment. This team member now works within our software-testing function and has become an asset to the team. We have particularly enjoyed seeing this person relax into the world of work and grow in confidence.

Organisation of Responsible Businesses

Sometimes it’s not good enough to just stand on your own and make highfalutin statements of having a higher purpose and deep desire to engender a triple bottom line approach (people, profit, planet). For a movement to have momentum then it’s important to join with other like-minded people and share and build frameworks together. That’s why we belong to the Organisation of Responsible Businesses (ORB ) and why we are working through the Responsible Business Workbook to challenge ourselves to remain curious on this topic and strive for the best (most relevant to our personal) ethics and why we’ve signed up to their membership pledge:

We pledge to operate our business in an honest and ethical manner; to consider people and the environment when making business decisions; and endeavour to make a positive contribution to the local community and society at large.


Click here to visit the Responsible Business Workbook page.